Thank you for joining TikTok For Business.
We are excited to introduce TikTok and the unique opportunity for advertisers of all types to connect with our unique community.
So let’s get started.
TikTok is a unique mobile platform where everyday, millions of people can showcase their creative talents or enjoy short form videos that entertain them.
At the center of TikTok is the boundless creativity and storytelling that drives us and the amazing creators on the platform.
Our platform presents creators or their followers with sight, motion, and sound to tell their story by default.
Sound and music has always been a core part of DNA.
With TikTok, you can build for mobile in a sound on environment.
TikTok is unique in that we welcome real people to create videos and express themselves.
The content is relevant, relatable, diverse and unexpected.
There is something to brighten everyone’s day on TikTok across endless interests and topics, from silly to inspiring.
TikTok connects everyday people and celebrities alike around shared experiences and trends that go viral and shape mainstream culture.
Now that you know what TikTok is, let’s take a closer look at our community.
On TikTok, Brands are part of the community and conversation.
Our community is fun and don’t expect people or brands to be perfect.
And that’s Perfect.
Brand that showcase their creativity are not only accepted by the community but celebrated.
Whether it’s through hashtag challenge or in feed videos, creative risk that are fun and playful are always welcome on TikTok.
Now that we have introduced TikTok and our audience, let’s review how advertisers can connect with TikTok’s community to grow their business.
Using our self-serve platform, advertisers can create in-feed video ads that are inserted into the personalized feed of our community members.
In feed videos are a great way for advertisers to reach the TikTok community through fun and informative videos.
In feed video ads can run against the reach, traffic, app installs, video views, or conversion objectives.
May be up to 60 seconds, full-screen video, set to auto-play with the sound on.
Here’s an example of an in feed video ad that was created for a client.
You can learn more about In-feed video ads and how to get started in the TikTok Ad Format course.
Congrats, you are one step closer to bringing your business to TikTok’s engaged and authentic community.