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Thank you for joining TikTok For Business.

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We are excited to introduce TikTok and the unique opportunity for advertisers of all types to connect with our unique community.

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So let’s get started.

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TikTok is a unique mobile platform where everyday, millions of people can showcase their creative talents or enjoy short form videos that entertain them.

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At the center of TikTok is the boundless creativity and storytelling that drives us and the amazing creators on the platform.

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Our platform presents creators or their followers with sight, motion, and sound to tell their story by default.

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Sound and music has always been a core part of DNA.

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With TikTok, you can build for mobile in a sound on environment.

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TikTok is unique in that we welcome real people to create videos and express themselves.

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The content is relevant, relatable, diverse and unexpected.

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There is something to brighten everyone’s day on TikTok across endless interests and topics, from silly to inspiring.

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TikTok connects everyday people and celebrities alike around shared experiences and trends that go viral and shape mainstream culture.

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Now that you know what TikTok is, let’s take a closer look at our community.

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On TikTok, Brands are part of the community and conversation.

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Our community is fun and don’t expect people or brands to be perfect.

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And that’s Perfect.

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Brand that showcase their creativity are not only accepted by the community but celebrated.

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Whether it’s through hashtag challenge or in feed videos, creative risk that are fun and playful are always welcome on TikTok.

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Now that we have introduced TikTok and our audience, let’s review how advertisers can connect with TikTok’s community to grow their business.

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Using our self-serve platform, advertisers can create in-feed video ads that are inserted into the personalized feed of our community members.

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In feed videos are a great way for advertisers to reach the TikTok community through fun and informative videos.

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In feed video ads can run against the reach, traffic, app installs, video views, or conversion objectives.

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May be up to 60 seconds, full-screen video, set to auto-play with the sound on.

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Here’s an example of an in feed video ad that was created for a client.

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You can learn more about In-feed video ads and how to get started in the TikTok Ad Format course.

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Congrats, you are one step closer to bringing your business to TikTok’s engaged and authentic community.